For an internet marketer, the role of list building is very crucial. It is through this technique that actual sales occur. People don't usually buy from the internet right on. They have to be goaded, talked to, and motivated to buy. They don't buy on the spur of the moment. Most internet shoppers do shop around and around until they get tired of looking at the things they want. Worse, they can't even decide at once.
This is where email marketing steps in. With email marketing, you can easily remind people who are once interested with your product that they should buy it soon. More importantly, they should buy it from you. Studies had shown that internet shoppers actually buy a product only after the 12th email. This only go to show that you need to keep in touch to your prospect buyer for at least twelve times to at least be assured that he would even consider buying the product.
So if you want to be a successful internet marketer, you have to use a targeted email marketing list. Not any other marketing list would do. You need a targeted list that is full of names and email addresses of people who are willing to buy your products and not the type people you aren't sure even existed. That's exactly what the marketing list you can buy from outside sources works. It is filled with email address of abandoned mailboxes, people who are not remotely qualified for your products, and worse, inexistent people.
In order to build a good internet marketing list, you can do the following suggestions:
1. Create a blog where you can acquire many subscribers.
Blogs are very popular these days because it can generate lots of subscribers through RSS feeds. Any person who come across your blog who is interested in what you are writing about could easily subscribe to your feeds so that they get updated with whatever you have going in your blog. The subscriber list you generate out of your blog posting can very well serve as internet marketing email leads for you. They work because these people are genuinely interested in your products and are the most likely candidates for your monthly sales quota.
2. Generate a powerful list through opt-in.
Opt-in the process wherein a willing subscriber to a website or any other place for that matter is offered a subscription option for some other related materials. You can partner up with a website that offers things for downloads that require registration before they can be obtained. The people who need to sign up so they can get the software they want would be offered alternate subscription options. And whenever they tick on the option that directly pertains to your product, then that only means that they are interested in the area you are focusing on. Again, these are active people with active email addresses. So you are more likely to sell your product to them rather than with people who are remotely interested in your products.
3. Build a community.
Online communities are very helpful in promoting your website and building your email marketing list. You are definitely going to earn so much from these people you associate yourself with. If they were interested in your products, they would gladly give their email address to you. This is because as a bona fide member of the community, you are more likely to be trusted than any other people they barely know over the internet. Online communities consist of forums, social networking sites, and other places where in there are a number of people free milling around.
4. Through your friend's referrals.
Your email list is best built through the concept of viral marketing. And it pertains to the referrals of your friends to their friend's friends. The concept is much similar to the spread of a virus, thus the name. You can start building your list with your buddies in your yahoo messenger, AIM, or MSN. Of course, they need to accept the invitation first. And if ever they don't like to subscribe to your feeds or to your daily posts about your product, you can directly request them to send the email to friends who may be interested.
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